“I Am” Transforms
Photo by Alexander Milo from Unsplash
In a world that constantly demands and demands, profound transformation begins with two words: "I AM." Never underestimate the power of I Am. These words are the foundation of how we position ourselves in the world.
When you declare "I am a Runner,” “I am a Writer," or "I am Resilient," you're not just describing yourself—you're creating a powerful frame through which the mind filters experiences and makes decisions. Positioning is the invisible architecture that builds your present and future.
Consider the difference between someone who says, "I'm trying to eat better" versus "I am a person who eats with intention." The latter isn't just semantics—it's a fundamental shift in identity that aligns actions with values. "I am" statements become anchors that remind us of the choices we’ve made regarding who we are and who we are becoming. These declarations aren't wishful thinking; they're commitments to yourself and declarations to others that, once made, begin reorganizing your perception and priorities.
The most successful people understand that success (defined here as admiring who you are, what you do, and how you do it) depends on becoming the kind of person for whom success is the outcome. Want to write that book? Become the person who writes daily. Want financial freedom? Become the person who invests consistently. Want deeper relationships? Become the person who listens fully. Your "I am" statements create momentum for behaviors that previously felt foreign, uncomfortable, out-of-place. Once you declare "I am a Leader," you lean in that direction in thought, word, and action.
We often focus on what we need to do to achieve our goals, but this approach puts us in a constant state of striving—always reaching for something outside ourselves. Transformation really begins when we shift focus to who we need to be. When you declare "I stand for THIS.” “I am Responsible." “I am the Owner," you step into Agency and a buck-stops-here mindset. Suddenly, it’s not about squeezing more into your day; it's about making choices that honor your declared identity as someone who makes things happen, who follows-through, who values creativity, diverse perspectives, consistency, service and contribution. You become what you declare is so.
Photo by Marcel Strauss from Unsplash
“I Am” statements act as both compass and catalyst. They point the way forward while simultaneously setting processes in motion. When you say “I am someone who protects my health,” your transformation has begun because your mind is already down the road scanning for evidence to support an Identity you’ve declared is so. The Brain and Mind are scanning for opportunities to reinforce what you have declares is so. Resources that were previously invisible appear. Possibilities emerge and people respond differently to you. Why? Because we find what we focus on — it’s how our neurological systems work to create alignment and coherence between Language, Identity, and Mindset.
Ready for a challenge? Try this: Starting today, position yourself with care regarding who and what you seek to be by using “I AM” statements. Declarations regarding who we guide choices and perspective immediately — that moment. As the mind reframes expereinces to align with the positive declarations you make about yourself, a shift begins. Things change. YOU change.
Identity isn’t something that happens to you — it’s something you CLAIM via your thoughts, words, actions, and through the power of “I Am.” Once claimed, Identity becomes a force that shapes the detail of your present and future. Get to it and good luck with declaring and positioning friends. Let’s go.